What Not to Do on Social Media in 2025

Still posting just to stay consistent? Chasing every trending sound on TikTok? Writing captions that sound like your old company newsletter?

Let’s stop.

Here are the biggest social media mistakes to avoid in 2025 — and what to do instead if you actually want engagement, reach, and results.

Mistake 1: Posting Without a Purpose

If your post doesn’t have a clear goal (inform, engage, sell, inspire), it’s probably not doing much for your business.

Try this instead:

• Define the “why” before you post

• Focus on your audience’s questions, pain points, and motivations

Mistake 2: Chasing Every Trend

Trends move fast. And unless your content naturally fits them, you’ll end up looking out of touch.

Try this instead:

• Only use trends when they align with your brand voice or message

• Prioritise timeless content that can be repurposed

Mistake 3: Treating All Platforms the Same

Copy-pasting across Instagram, LinkedIn, and TikTok won’t cut it anymore.

Try this instead:

• Adjust tone, length, and format for each platform

• Understand what your audience expects in each space

Mistake 4: Writing Like a Marketer

People scroll past jargon, buzzwords, and polished nothingness.

Try this instead:

• Be clear, not clever

• Use human language. Talk to one person, not a crowd

Want help creating a social content plan that doesn’t drain your time (or budget)? Contact us and let's see how we can help.