How to Write Emails That Convert (Without Sounding Pushy)

You don’t need a funnel guru or a 12-part sequence to make email marketing work. You just need to write like a human, offer real value, and make it easy for people to take action.

Here’s how to write emails that your audience actually wants to open — and that get results.

Step 1: Nail the Subject Line

No opens = no conversions. Keep it short, specific and curiosity-driven.

Try this:

• "Struggling to get leads? Start here."

• "The website mistake you're probably making"

Step 2: Keep the Intro Short

You’ve got about 3 seconds to keep them reading. Make your first line count.

Try this:

• A surprising stat

• A quick question

• A bold, punchy line

Step 3: One Message Per Email

Trying to say everything = saying nothing.

Stick to one core point, and make it easy to follow with spacing, subheadings, and bullets.

Step 4: Add a Clear CTA

What do you want them to do? Click, reply, book, read? Don’t make them guess.

Try this:

• "Reply with the word FIX and I’ll send you 2 tips."

• "Click here to grab the free template."

Step 5: Sound Like a Human

Cut the corporate tone. Write how you talk — with polish.

If you wouldn’t say it in a voice note, don’t send it.

Want help mapping out your first (or next) campaign? Contact us and let's get started.